/* latin-ext */
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 400 900;
  font-display: swap;
  src: url(dm-variable-0.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 400 900;
  font-display: swap;
  src: url(dm-variable-1.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root{--ink:#202920;--orange:#fa6b38;--peach:#fff0df;--green:#c4e8b5;--lav:#dcd3ff;--white:#fffefa}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--white);color:var(--ink);font-family:'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}button:focus-visible,a:focus-visible{outline:3px solid #7250cc;outline-offset:5px}::selection{background:#c4e8b5;color:#202920}.shell{max-width:1320px;margin:auto;padding:0 5%}header{background:var(--white);position:relative;z-index:10}.nav{height:88px;display:flex;align-items:center;justify-content:space-between;gap:35px}.brand{font-size:39px;font-weight:900;letter-spacing:-3px;position:relative;line-height:1}.brand:after{content:'••••';display:block;font-size:19px;letter-spacing:2px;color:var(--orange);line-height:6px;margin:4px 0 0 2px}.links{display:flex;gap:32px;margin-right:auto;margin-left:40px;font-size:14px}.links a:hover{text-decoration:underline;text-underline-offset:5px}.pill{display:inline-flex;align-items:center;justify-content:center;padding:14px 23px;border-radius:40px;background:var(--ink);color:white;font-size:14px;font-weight:600;border:1px solid var(--ink)}.pill:hover{background:#3c4a38}.hero{background:#ffd8b4;position:relative;overflow:hidden;padding:54px 0 0;text-align:center}.hero-label{font-size:13px;display:inline-flex;align-items:center;gap:9px;font-weight:500}.hero-label:before{content:'';width:8px;height:8px;border-radius:50%;background:var(--ink)}h1,h2,h3,p{margin:0}h1{font-size:clamp(50px,6.5vw,88px);line-height:1.03;font-weight:700;letter-spacing:-4.7px;margin:21px auto 21px;max-width:960px}h1 .curved{position:relative;white-space:nowrap}h1 .curved:after{content:'';position:absolute;left:0;right:0;bottom:-6px;border-bottom:5px solid var(--orange);border-radius:50%;height:12px;transform:rotate(-2deg)}.hero-copy{font-size:18px;line-height:1.5;max-width:605px;margin:0 auto 24px}.hero .pill{padding:16px 27px}.hero-small{font-size:12px;margin-top:11px;color:#4d4c3d}.scene{max-width:1170px;margin:25px auto 0;position:relative;height:360px;text-align:left}.scene svg{width:100%;height:100%;overflow:visible}.svgtext{font-family:'DM Sans',Arial,sans-serif}.scribble{font-family:'DM Sans',Arial,sans-serif;font-style:italic;font-size:17px}.choose{position:relative;margin-top:-1px;background:var(--ink);color:var(--white);padding:29px 0}.choose-inner{display:flex;align-items:center;justify-content:space-between;gap:25px}.choose p{font-size:15px;max-width:200px;line-height:1.4}.choices{display:flex;gap:10px;flex-wrap:wrap}.choices button{border:1px solid #7e8976;background:transparent;color:white;padding:13px 20px;border-radius:30px;font-size:14px;transition:background .15s,color .15s}.choices button.active{background:var(--green);border-color:var(--green);color:var(--ink)}.choices button:hover{border-color:white}.intro{padding:66px 0 58px}.intro-top{display:grid;grid-template-columns:1.05fr 1fr;gap:65px;align-items:start}.kicker{font-size:13px;font-weight:600;margin-bottom:20px;display:block}h2{font-size:clamp(36px,4.2vw,58px);line-height:1.06;font-weight:600;letter-spacing:-2.4px}.intro-top p{font-size:18px;line-height:1.6;padding-top:30px;max-width:510px}.focus{margin-top:50px;display:grid;grid-template-columns:1.1fr 1fr;gap:65px;align-items:center;background:#f0f1e9;border-radius:26px;padding:45px}.focus-art{min-height:290px;display:flex;align-items:center;justify-content:center;position:relative}.paper{background:white;width:88%;padding:25px;border-radius:6px;box-shadow:0 12px 30px #24282412;transform:rotate(-4deg)}.paper-head{display:flex;justify-content:space-between;font-size:12px;padding-bottom:18px;border-bottom:1px solid #e2e6df}.paper h3{font-size:25px;margin:19px 0;font-weight:500;letter-spacing:-1px}.task{display:flex;gap:12px;font-size:13px;padding:10px 0;align-items:center}.check{width:18px;height:18px;border-radius:50%;background:var(--green);display:inline-flex;align-items:center;justify-content:center;font-size:11px;flex-shrink:0}.note{position:absolute;bottom:5px;right:-4px;background:var(--lav);padding:16px;font-size:13px;max-width:175px;transform:rotate(5deg);box-shadow:0 8px 20px #20292014;line-height:1.45}.focus-copy h3{font-size:34px;font-weight:500;line-height:1.13;letter-spacing:-1.4px;margin-bottom:20px}.focus-copy p{font-size:16px;line-height:1.65;color:#4f574b}.focus-copy a{display:inline-block;margin-top:26px;font-size:14px;text-decoration:underline;text-underline-offset:5px}.section{padding:55px 0 75px}.services-title{display:flex;justify-content:space-between;align-items:end;gap:30px}.services-title p{max-width:330px;font-size:16px;line-height:1.6;color:#596052}.services{display:grid;grid-template-columns:1fr 1fr 1fr;gap:35px;margin-top:45px}.service{padding:0 16px 0 0}.service-icon{height:100px;display:flex;align-items:center;margin-bottom:20px}.service h3{font-size:24px;font-weight:500;letter-spacing:-.7px;margin-bottom:14px}.service p{font-size:15px;line-height:1.7;color:#596052}.bubble{width:67px;height:67px;background:var(--green);border-radius:22px;transform:rotate(-10deg);position:relative;display:flex;align-items:center;justify-content:center;font-size:35px}.bubble.orange{background:#ffcc9f;border-radius:50%;transform:rotate(8deg)}.bubble.lav{background:var(--lav);transform:rotate(8deg)}.person{background:var(--lav);padding:65px 0}.person-inner{display:grid;grid-template-columns:1fr 1.2fr;gap:100px;align-items:center}.portrait{position:relative;min-height:320px;display:flex;align-items:center;justify-content:center}.portrait-disc{border-radius:50%;width:270px;height:270px;background:#b8a4f0;display:flex;align-items:center;justify-content:center;font-size:100px;letter-spacing:-10px;font-weight:700;transform:rotate(-8deg)}.name-sticker{background:var(--white);padding:13px 22px;border-radius:10px;position:absolute;bottom:10px;right:0;box-shadow:0 7px 0 #202920;transform:rotate(-5deg);font-size:15px}.person h2{margin-bottom:25px}.person p{font-size:16px;line-height:1.75;margin-bottom:19px}.underlink{font-size:14px;text-decoration:underline;text-underline-offset:5px}.approach{padding:80px 0}.approach-top{text-align:center;max-width:700px;margin:auto}.steps{display:flex;gap:50px;margin-top:45px}.step{flex:1}.step .circle{height:40px;width:40px;background:#e9ece1;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:14px;margin-bottom:22px}.step h3{font-weight:500;font-size:23px;margin-bottom:12px}.step p{font-size:15px;line-height:1.65;color:#596052}.closing{background:var(--green);padding:65px 0;text-align:center}.closing h2{font-size:clamp(40px,5vw,70px);max-width:750px;margin:auto}.closing p{font-size:17px;margin:22px auto 27px;line-height:1.6;max-width:550px}footer{padding:36px 0 22px}.foot{display:flex;justify-content:space-between;align-items:center;gap:25px;font-size:12px}.foot .brand{font-size:30px}.foot a:not(.brand){text-decoration:underline;text-underline-offset:4px}.prototype{font-size:10px;color:#707667;text-align:center;margin-top:30px}.scene [data-piece]{transition:opacity .25s}.scene .muted-piece{opacity:.25}.scene-status{font-size:11px}.skip{position:absolute;left:-9999px}.skip:focus{left:10px;top:10px;background:white;padding:10px;z-index:30}#focus-title{scroll-margin-top:30px}@media(max-width:800px){.shell{padding:0 6%}.nav{height:78px}.links{display:none}.nav>.pill{font-size:12px;padding:12px 16px}.brand{font-size:34px}.hero{padding-top:34px}h1{font-size:54px;letter-spacing:-2.9px;padding:0 5%;margin-top:22px}.hero-copy{font-size:16px;padding:0 8%}.hero-label{font-size:11px}.scene{width:720px;left:50%;margin-left:-360px;height:280px;margin-top:25px}.choose-inner{flex-direction:column;align-items:flex-start;gap:18px}.choose p{max-width:none;font-size:14px}.choices{gap:8px}.choices button{font-size:12px;padding:11px 13px}.intro{padding-top:43px}.intro-top{grid-template-columns:1fr;gap:0}.intro-top p{font-size:16px;padding-top:22px}h2{font-size:39px;letter-spacing:-1.7px}.focus{margin-top:30px;grid-template-columns:1fr;gap:28px;padding:25px;border-radius:18px}.focus-art{min-height:265px}.paper{width:93%;padding:21px}.paper h3{font-size:22px}.note{right:-4px;max-width:145px;font-size:12px}.focus-copy h3{font-size:29px}.focus-copy p{font-size:15px}.services-title{display:block}.services-title p{margin-top:20px;max-width:none}.services{grid-template-columns:1fr;gap:33px;margin-top:25px}.service{display:grid;grid-template-columns:75px 1fr;column-gap:10px}.service-icon{grid-row:1/3;height:auto;margin:0;align-items:flex-start;padding-top:8px}.bubble{width:54px;height:54px;font-size:28px}.service h3{font-size:23px}.service p{font-size:15px}.person{padding:45px 0}.person-inner{grid-template-columns:1fr;gap:35px}.portrait{min-height:180px;justify-content:flex-start;padding-left:30px}.portrait-disc{width:170px;height:170px;font-size:65px;letter-spacing:-6px}.name-sticker{right:10px;bottom:4px}.person h2{font-size:38px}.steps{flex-direction:column;gap:25px;margin-top:30px}.step{display:grid;grid-template-columns:45px 1fr;column-gap:15px}.step .circle{grid-row:1/3;margin:0}.step h3{font-size:22px}.approach{padding:50px 0}.closing{padding:45px 0}.closing p{font-size:16px}.foot{flex-wrap:wrap;line-height:1.8}.foot span{display:none}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

.clients{padding:44px 0 40px;background:var(--white)}.clients h2{font-size:20px;font-weight:500;letter-spacing:-.5px;text-align:center;margin-bottom:28px}.client-logos{display:grid;grid-template-columns:repeat(5,1fr);gap:24px;align-items:center}.client-logo{height:74px;display:flex;align-items:center;justify-content:center;border:1px dashed #d0d4c9;border-radius:7px;color:#777e70;font-size:12px}.client-logo img{max-width:100%;max-height:58px;object-fit:contain}.clients-draft{font-size:11px;color:#777e70;text-align:center;margin-top:17px}@media(max-width:800px){.clients{padding:32px 0}.client-logos{grid-template-columns:repeat(2,1fr);gap:12px}.client-logo:last-child{grid-column:1/-1;width:calc(50% - 6px);justify-self:center}.clients h2{font-size:20px}.client-logo{height:64px}}

/* Clientes: nombres oficiales hasta incorporar los archivos de sus logos. */
.client-logos{grid-template-columns:repeat(4,minmax(0,1fr))}.client-logo{border:0;border-radius:0;font-size:19px;font-weight:600;color:var(--ink);text-align:center}.shell.intro,.shell.section,.shell.approach{padding-left:5%;padding-right:5%}
@media(max-width:800px){.client-logos{grid-template-columns:repeat(2,minmax(0,1fr))}.client-logo:last-child{grid-column:auto;width:auto}.client-logo{font-size:16px}.shell.intro,.shell.section,.shell.approach{padding-left:6%;padding-right:6%}}

/* Selector junto a su respuesta: cambiar de opción no desplaza la página. */
.choose{position:sticky;top:0;z-index:12;padding:18px 0}.intro{padding-top:32px;padding-bottom:35px}.intro-top{display:none}.focus{margin-top:0;padding:30px 38px;gap:40px}.focus-art{min-height:260px}.focus-copy h3{font-size:30px}.clients{border-top:1px solid #e7e9e0}
@media(max-width:800px){.choose{padding:15px 0}.choose-inner{gap:10px}.intro{padding-top:23px}.focus{padding:23px;gap:20px}.focus-art{min-height:230px}.focus-copy h3{font-size:27px}}

/* Archivos originales de marca y retrato, sin modificar las imágenes. */
.brand{display:block;position:relative;width:112px;height:70px;overflow:hidden;flex-shrink:0}.brand:after{content:none}.brand img{position:absolute;width:200px;height:200px;max-width:none;left:-45px;top:-69px}.foot .brand{width:90px;height:56px}.foot .brand img{width:160px;height:160px;left:-36px;top:-55px}.portrait{min-height:370px}.portrait-photo{display:block;width:100%;max-width:390px;height:370px;object-fit:cover;object-position:50% 40%;border-radius:30px}.name-sticker{bottom:-8px;right:-12px}
@media(max-width:800px){.nav{gap:18px}.nav>.brand{width:96px;height:62px}.nav>.brand img{width:180px;height:180px;left:-42px;top:-62px}.portrait{padding-left:0;min-height:290px;justify-content:center;margin-bottom:12px}.portrait-photo{height:290px;max-width:360px;border-radius:22px}.name-sticker{right:0;bottom:-13px;font-size:13px;padding:12px 15px}}

/* Logo compacto en cabecera y retrato circular. */
.nav>.brand{width:78px;height:48px}.nav>.brand img{width:140px;height:140px;left:-32px;top:-48px}.portrait{min-height:350px}.portrait-photo{width:340px;height:340px;max-width:100%;aspect-ratio:1;object-fit:cover;object-position:50% 38%;border-radius:50%}.name-sticker{bottom:0;right:-8px}
@media(max-width:800px){.nav>.brand{width:72px;height:44px}.nav>.brand img{width:130px;height:130px;left:-30px;top:-45px}.portrait{min-height:280px}.portrait-photo{width:270px;height:270px;max-width:100%;border-radius:50%}.name-sticker{bottom:-6px;right:0}}











































/* SEO: páginas de servicios y navegación; mantiene el sistema visual aprobado. */
.scenario[hidden]{display:none}.scenario+.scenario{margin-top:25px}.service-detail{display:inline-block;font-size:14px;text-decoration:underline;text-underline-offset:5px;margin-top:17px}.content-page{padding:45px 5% 75px;max-width:1180px;margin:auto}.breadcrumbs{font-size:12px;line-height:1.7;margin-bottom:35px}.breadcrumbs a{text-decoration:underline}.content-page h1{font-size:clamp(40px,5vw,64px);letter-spacing:-2.5px;max-width:900px;margin:0 0 26px;line-height:1.08;padding:0}.page-lead{font-size:20px;line-height:1.6;max-width:800px;margin-bottom:35px}.content-page section{margin-top:40px;max-width:850px}.content-page h2{font-size:32px;letter-spacing:-1px;margin-bottom:18px}.content-page h3{font-size:23px;font-weight:600;letter-spacing:-.5px;margin:24px 0 14px}.content-page p,.content-page li{font-size:17px;line-height:1.75}.content-page p{margin-bottom:17px}.content-page ul,.content-page ol{padding-left:23px}.content-page a:not(.pill){text-decoration:underline;text-underline-offset:4px}.content-page .pill{margin-top:15px}.content-page .person{padding:30px;border-radius:24px;background:var(--lav)}.content-page .person-inner{gap:45px;grid-template-columns:1fr 1.3fr}.content-page .portrait-photo{width:270px;height:270px}.content-page .portrait{min-height:280px}.faq{border-top:1px solid #dfe2d7;padding:19px 0}.faq summary{font-size:18px;font-weight:500;cursor:pointer;line-height:1.5}.faq p{font-size:16px;margin-top:15px}.service-index{display:grid;gap:20px}.service-index article{background:#f0f1e9;padding:25px;border-radius:15px}.foot-links{display:flex;flex-wrap:wrap;gap:12px 23px;margin-top:25px;font-size:12px}.foot-links a{text-decoration:underline;text-underline-offset:4px}.menu-toggle{display:none}.mobile-menu{display:none}.brand{min-width:0}.choices button{line-height:1.4}.definition{max-width:650px}.nojs-note{font-size:13px;margin:10px auto 0;text-align:center}.og-placeholder{display:none}
@media(max-width:800px){.menu-toggle{display:inline-flex;border:1px solid #bac1b1;background:transparent;border-radius:24px;padding:9px 12px;font-size:12px;align-items:center}.nav{gap:10px}.nav>.pill{margin-left:auto;font-size:11px;max-width:150px;text-align:center;padding:11px 13px}.mobile-menu:not([hidden]){display:flex;flex-direction:column;gap:18px;padding:8px 6% 25px;font-size:15px}.content-page{padding:30px 6% 50px}.content-page h1{font-size:40px;letter-spacing:-1.7px}.page-lead{font-size:18px}.content-page h2{font-size:29px}.content-page .person-inner{grid-template-columns:1fr}.content-page .person{padding:23px}.foot-links{line-height:1.6}}
.case-highlight{display:grid;grid-template-columns:1.25fr 1fr;gap:65px;padding-top:45px;padding-bottom:45px;background:#f1f3eb}.case-highlight h2{font-size:38px;letter-spacing:-1.4px;margin-bottom:20px}.case-highlight p{font-size:16px;line-height:1.6;margin-bottom:20px}.case-highlight .case-label{font-size:13px;margin-bottom:18px}.case-metrics{display:grid;grid-template-columns:1fr 1fr;gap:25px;align-items:center}.case-metrics strong{display:block;font-size:58px;letter-spacing:-2px;line-height:1.1;margin-bottom:12px;font-weight:600}.case-metrics span{font-size:13px;line-height:1.6;display:block}@media(max-width:800px){.case-highlight{grid-template-columns:1fr;gap:25px;padding-top:30px;padding-bottom:30px}.case-highlight h2{font-size:32px}.case-metrics strong{font-size:48px}.case-metrics{gap:20px}}

/* Ajustes de contacto, servicios y pie — octubre de 2026. */
.shell.section{padding-top:76px;padding-bottom:84px}.services{align-items:start;gap:36px}.service{display:flex;flex-direction:column;align-items:flex-start;padding:0}.service-icon{height:90px;margin-bottom:18px;flex-shrink:0}.service h3{margin:0 0 15px}.service p{margin:0;line-height:1.7}.service>.service-detail{display:inline-flex;align-items:center;justify-content:center;min-height:44px;margin-top:23px;padding:10px 19px;border:1px solid #727e69;border-radius:30px;font-size:13px;font-weight:500;text-decoration:none;line-height:1.4}.service>.service-detail:hover{background:var(--ink);color:var(--white)}
.site-footer{background:#1e271e;color:#fffefa;margin-top:0;padding:0}.footer-inner{padding-top:57px;padding-bottom:26px}.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:65px;padding-bottom:44px}.footer-brand{display:inline-block;width:112px;height:70px;position:relative;overflow:hidden;background:#fffefa;border-radius:8px;margin:0 0 20px}.footer-brand img{position:absolute;width:200px;height:200px;max-width:none;left:-45px;top:-69px}.footer-about p{font-size:14px;line-height:1.7;max-width:300px;color:#cbd2c3}.footer-column h2{font-size:15px;letter-spacing:0;font-weight:600;line-height:1.5;margin:0 0 21px}.footer-column nav{display:flex;flex-direction:column;gap:13px;align-items:flex-start}.footer-column a{font-size:13px;line-height:1.6;color:#dce2d5}.footer-column a:hover{text-decoration:underline;text-underline-offset:4px}.footer-column .footer-whatsapp{display:inline-flex;margin-bottom:18px;padding:10px 18px;border:1px solid #75816a;border-radius:30px;color:#fff;font-size:13px}.footer-contact-note{font-size:12px;color:#bdc7b4;line-height:1.75;margin-top:17px}.footer-bottom{border-top:1px solid #46513f;padding-top:23px;display:flex;align-items:center;justify-content:space-between;gap:20px;font-size:11px;color:#bfc8b7;line-height:1.6}.footer-bottom a{color:inherit;text-decoration:underline;text-underline-offset:4px}.site-footer .footer-column p{margin:0}
@media(max-width:800px){.shell.section{padding-top:52px;padding-bottom:58px}.services-title h2{font-size:37px;line-height:1.1}.services-title p{margin-top:19px}.services{display:flex;flex-direction:column;gap:0;margin-top:32px}.service{display:grid;grid-template-columns:62px minmax(0,1fr);gap:0 17px;width:100%;padding:28px 0;border-top:1px solid #d9ded2}.service:last-child{padding-bottom:0}.service-icon{grid-column:1;grid-row:1/4;height:auto;min-height:54px;padding-top:2px;margin:0;align-items:flex-start}.service h3{grid-column:2;grid-row:1;margin:0 0 12px;font-size:23px;line-height:1.2}.service p{grid-column:2;grid-row:2;font-size:15px;line-height:1.7}.service>.service-detail{grid-column:2;grid-row:3;justify-self:start;margin-top:18px;padding:10px 17px;min-height:42px}.footer-inner{padding-top:36px;padding-bottom:25px}.footer-grid{grid-template-columns:1fr;gap:31px;padding-bottom:30px}.footer-brand{margin-bottom:17px;width:100px;height:63px}.footer-brand img{width:180px;height:180px;left:-41px;top:-62px}.footer-about p{max-width:310px;font-size:14px}.footer-column h2{margin-bottom:14px}.footer-column nav{gap:11px}.footer-column a{font-size:14px}.footer-column{padding-top:25px;border-top:1px solid #46513f}.footer-contact-note{font-size:12px}.footer-bottom{flex-direction:column;align-items:flex-start;gap:10px;padding-top:21px}.case-highlight{padding-bottom:35px}.person{padding-top:43px;padding-bottom:43px}}

.scenario{margin-top:0}.scenario:not([hidden])~.scenario:not([hidden]){margin-top:25px}
.site-footer .footer-column .footer-contact-note{margin-top:18px}

/* Identidad y clientes aprobados. */
.site-footer .footer-brand{width:128px;height:auto;background:transparent;border-radius:0;overflow:visible;line-height:0}.site-footer .footer-brand img{position:static;display:block;width:100%;height:auto;max-width:100%}.client-logos{gap:42px}.client-logo{height:84px}.client-logo img{display:block;width:100%;height:70px;max-width:215px;max-height:70px;object-fit:contain}.client-logo.coresa img{max-width:182px}.client-logo.duracell img{max-width:182px;filter:brightness(0)}.client-logo.willard img{max-width:175px}.clients{padding:48px 0}
@media(max-width:800px){.site-footer .footer-brand{width:118px}.client-logos{gap:25px 30px}.client-logo{height:70px;min-width:0}.client-logo img{height:58px;max-height:58px;max-width:160px}.client-logo.coresa img,.client-logo.duracell img{max-width:140px}.client-logo.willard img{max-width:140px}.clients{padding:38px 0}}

.article-meta{display:flex;flex-wrap:wrap;gap:8px 22px;margin:0 0 32px;padding-bottom:22px;border-bottom:1px solid #d9ded2;color:#52604c;font-size:13px;line-height:1.7}.content-page .article-meta a{font-size:inherit}.content-page article>p{max-width:800px}.related-content{border-top:1px solid #d9ded2;padding-top:26px}.content-page .related-content p{font-size:15px}@media(max-width:800px){.article-meta{gap:6px 16px;font-size:12px}.content-page article h2{font-size:27px;line-height:1.2}.content-page section{overflow-wrap:break-word}}

.contact-start{display:flex;align-items:center;gap:20px;max-width:850px;margin:27px 0 37px}.content-page .contact-start .pill{margin:0;flex-shrink:0}.content-page .contact-start p{font-size:14px;line-height:1.6;max-width:440px;margin:0;color:#52604c}@media(max-width:800px){.contact-start{flex-direction:column;align-items:flex-start;gap:13px;margin:24px 0 33px}.content-page .contact-start .pill{font-size:14px;white-space:normal;text-align:center;max-width:100%}.content-page .contact-start p{font-size:14px}}

/* Propuesta comercial de portada: conservar composición y legibilidad. */
.hero h1{font-size:clamp(48px,6vw,76px);line-height:1.04;letter-spacing:-3.5px;max-width:1200px;margin:12px auto 27px;padding:0 4%}.hero-copy{max-width:700px}
@media(max-width:800px){.hero h1{font-size:clamp(40px,8.8vw,64px);letter-spacing:-1.8px;margin-top:12px;padding:0 6%}.hero h1 br{display:none}.hero-copy br{display:none}}

/* Marcas: un mapa de canales y una lectura comercial propia. */
.brand-landing{max-width:1280px}.brand-hero{display:grid;grid-template-columns:1.3fr 1fr;gap:56px;align-items:center;margin:0 0 65px}.brand-hero h1{font-size:clamp(44px,5vw,66px)}.brand-hero .page-lead{margin-bottom:18px;line-height:1.45}.brand-hero p{max-width:650px}.brand-call-note{font-size:13px!important;line-height:1.6!important;margin:15px 0 0!important}.brand-channel-map{background:#c4e8b5;padding:35px;border-radius:24px;transform:rotate(1.3deg)}.brand-map-origin{font-size:30px;font-weight:700;letter-spacing:-1px}.brand-map-line{width:2px;height:27px;background:#202920;margin:12px 0 0 14px}.brand-map-row{border-top:1px solid #7a9e71;padding:15px 0;display:flex;flex-direction:column;gap:5px}.brand-map-row strong{font-size:21px}.brand-map-row span{font-size:14px}.brand-channel-map p{font-size:16px;margin:15px 0 0}.brand-landing section{max-width:none;margin-top:64px}.brand-landing section>p,.brand-landing section>ul,.brand-landing section>ol{max-width:860px}.brand-role-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;border-top:2px solid #202920;padding-top:10px}.brand-role-list article p{font-size:16px}.brand-data{background:#e8e2ff;padding:35px;border-radius:22px}.brand-person{display:flex;align-items:center;gap:32px}.brand-person img{border-radius:50%;object-fit:cover;width:150px;height:150px;flex:none}.brand-person h2{margin-top:0}.brand-final{padding:35px 0;border-top:2px solid #202920}.audience-links{font-size:15px!important;line-height:1.8}.audience-links a{text-decoration:underline;text-underline-offset:4px}
@media(max-width:800px){.brand-hero{grid-template-columns:1fr;gap:28px;margin-bottom:45px}.brand-hero h1{font-size:44px}.brand-channel-map{padding:26px;transform:none}.brand-landing section{margin-top:45px}.brand-role-list{grid-template-columns:1fr;gap:0}.brand-role-list article+article{border-top:1px solid #dfe2d7}.brand-data{padding:24px}.brand-person{align-items:flex-start;flex-direction:column;gap:20px}.brand-person img{width:120px;height:120px}.brand-person h2{font-size:28px}.brand-final{padding:25px 0}.audience-links{margin-bottom:24px}}

/* Mapa de frentes de marca: sin asumir venta directa. */
.brand-map-diagram{width:100%;max-width:540px;justify-self:center}.brand-map-graphic{display:block;width:100%;height:auto;overflow:visible}.brand-map-graphic text{font-family:'DM Sans',Arial,sans-serif;fill:#202920}.brand-hero .brand-map-caption{font-size:13px;line-height:1.6;text-align:center;max-width:none;margin:16px 0 0;color:#586151}

/* Revisión editorial completa · 28 octubre 2026. */
.rev-header{border-bottom:1px solid #e3e4da}.rev-nav{min-height:88px;display:flex;align-items:center;gap:32px;position:relative}.rev-nav .brand{width:78px;flex:none;line-height:0}.rev-nav .brand:after{display:none}.rev-nav .brand img{display:block;width:100%;height:auto}.rev-nav>.pill{margin-left:auto;white-space:nowrap;font-size:13px}.rev-desktop-nav{display:flex;align-items:center;gap:28px;margin-left:25px;font-size:14px}.rev-desktop-nav>a:hover{text-decoration:underline;text-underline-offset:5px}.rev-services-menu summary,.rev-mobile-menu summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:10px;padding:15px 0}.rev-services-menu summary::-webkit-details-marker,.rev-mobile-menu summary::-webkit-details-marker{display:none}.rev-services-menu[open] summary>span{transform:rotate(180deg)}.rev-services-menu summary:focus-visible,.rev-mobile-menu summary:focus-visible,summary:focus-visible{outline:3px solid #7250cc;outline-offset:5px}.rev-menu-panel{position:absolute;top:77px;left:145px;width:min(730px,calc(100vw - 90px));display:grid;grid-template-columns:1.35fr 1fr;gap:30px;padding:30px;background:var(--white);border:1px solid #c7cebf;border-radius:0 0 16px 16px;box-shadow:0 18px 36px #20292019;z-index:30}.rev-menu-panel>div+div{border-left:1px solid #d8ddcf;padding-left:30px}.rev-menu-panel a,.rev-mobile-menu nav>a{display:block;font-size:15px;line-height:1.4;padding:11px 0}.rev-menu-panel a:hover,.rev-mobile-menu a:hover{text-decoration:underline;text-underline-offset:4px}.rev-menu-all{font-weight:650;text-decoration:underline;text-underline-offset:5px}.rev-label{font-size:12px!important;line-height:1.5!important;letter-spacing:.01em;font-weight:600;margin:0 0 14px!important}.rev-mobile-menu{display:none}.rev-footer-label{font-size:15px!important;font-weight:600;line-height:1.5;margin:0 0 21px!important;color:var(--white)}
.rev-page{max-width:1320px;padding:40px 5% 0;margin:0 auto}.rev-page .breadcrumbs{margin-bottom:42px}.rev-page h1{font-size:clamp(43px,4.5vw,66px);line-height:1.07;letter-spacing:-2.8px;font-weight:650;margin:0 0 27px;max-width:none;padding:0}.rev-page h2{font-size:clamp(30px,3vw,43px);letter-spacing:-1.5px;line-height:1.13;font-weight:600;margin:0 0 23px}.rev-page h3{font-size:23px;line-height:1.25;letter-spacing:-.55px;font-weight:600;margin:0 0 13px}.rev-page p,.rev-page li{font-size:16px;line-height:1.75}.rev-page p{margin:0 0 20px}.rev-page p:last-child{margin-bottom:0}.rev-page .rev-lead{font-size:22px;line-height:1.45;letter-spacing:-.3px;margin-bottom:22px}.rev-page .rev-small{font-size:13px;line-height:1.65;color:#52604c;margin:16px 0 0}.rev-hero{display:grid;grid-template-columns:1.12fr 1fr;align-items:center;gap:70px;padding:0 0 62px}.rev-hero>div>p:not(.rev-small){max-width:590px}.rev-hero 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0}.rev-work-rows h3{grid-column:2}.rev-work-rows p{grid-column:2;margin-top:3px}.rev-number{padding-top:4px}.rev-page .rev-example{grid-template-columns:1fr;gap:25px;padding:27px 23px;margin-bottom:0}.rev-example-steps summary{font-size:18px;padding:21px 0}.rev-example-steps details>div{padding-left:29px;padding-right:0}.rev-example-steps details h3{font-size:17px}.rev-example-steps details p{font-size:14px}.rev-deliverable-list{grid-template-columns:1fr;gap:27px;margin-bottom:26px}.rev-deliverable-list li{padding-top:18px;position:relative;padding-left:40px}.rev-deliverable-list li:before{position:absolute;left:0;top:22px;margin:0}.rev-deliverable-list h3{font-size:22px}.rev-scope-note{padding:20px;font-size:13px!important}.rev-proof{grid-template-columns:1fr;gap:30px;padding:27px 23px}.rev-proof .rev-proof-title{font-size:25px}.rev-proof dl{gap:22px}.rev-proof dt{font-size:31px;letter-spacing:-1.3px}.rev-proof dd{font-size:12px}.rev-service-difference{padding:25px}.rev-faq>div:first-child p{margin-bottom:22px}.rev-faq .faq summary{font-size:16px}.rev-faq .faq p{font-size:14px}.rev-person{gap:20px;align-items:flex-start;padding:30px 0}.rev-person img{width:75px;height:75px}.rev-person p{font-size:13px}.rev-person .rev-link{font-size:12px}.rev-page .rev-related{padding-bottom:40px}.rev-related h2{font-size:22px}.rev-related>div{flex-direction:column;align-items:flex-start;gap:12px}.rev-page .rev-close{grid-template-columns:1fr;gap:26px;padding:28px 23px;margin-bottom:45px}.rev-close h2{font-size:30px}.rev-close .pill{font-size:13px;padding:13px 17px;max-width:100%}.rev-directory-hero{grid-template-columns:1fr;gap:25px;padding-bottom:28px}.rev-directory-hero h1{font-size:42px}.rev-problem-nav{grid-template-columns:1fr 1fr}.rev-problem-nav a{font-size:13px;padding:20px 12px;line-height:1.5}.rev-problem-nav a:nth-child(3){border-left:0}.rev-problem-nav a:nth-child(n+3){border-top:1px solid #c0c7b7}.rev-page .rev-directory-row{grid-template-columns:1fr;gap:7px;padding:35px 0}.rev-directory-heading{gap:17px}.rev-directory-heading h2{max-width:none;font-size:30px}.rev-directory-row>div:nth-child(2){padding-left:32px}.rev-page .rev-row-lead{font-size:20px}.rev-page .rev-data-compare{padding:28px 23px;margin-top:35px}.rev-data-columns,.rev-audiences>div{grid-template-columns:1fr;gap:30px}.rev-data-columns h3{font-size:25px}.rev-choose-heading{font-size:14px;max-width:none;letter-spacing:0;line-height:1.4}.paper .rev-paper-title{font-size:22px}.rev-case-hero{grid-template-columns:1fr;gap:20px;padding-bottom:30px}.rev-case-hero>img{max-width:190px;justify-self:start}.rev-page .rev-case-results{padding:27px 23px}.rev-case-results h2{font-size:23px}.rev-case-results dl{gap:30px;grid-template-columns:1fr;margin:28px 0 25px}.rev-case-results dt{font-size:56px}.rev-case-results dd{font-size:15px}.rev-case-results>p{font-size:12px}.rev-case-fronts>div{grid-template-columns:1fr;gap:30px;margin-top:20px}.rev-measurement{padding:27px 23px!important}.rev-measurement h3{font-size:20px}.rev-about-hero{grid-template-columns:1fr;gap:30px;padding:28px 23px}.rev-about-hero h1{font-size:37px}.rev-about-hero img{width:210px;height:210px;justify-self:start}.rev-about-problems ul{grid-template-columns:1fr;margin-top:15px;gap:0}.rev-about-problems li{font-size:21px}.content-page.rev-support{padding:28px 6% 45px}.rev-support section{margin-top:45px}.rev-support h1{font-size:40px}.rev-support h2{font-size:30px}.rev-support .brand-problems ul{grid-template-columns:1fr;gap:0}.rev-support .brand-data,.rev-support .brand-final{padding:26px}.rev-support section:has(>h3){display:block}.rev-support section:has(>h3)>h3{margin:26px 0 12px;padding-top:22px}.rev-support section:has(>h3)>p{margin-bottom:15px}.content-page .service-index{grid-template-columns:1fr;gap:0;margin-top:25px}.content-page .service-index article h2{font-size:26px}.content-page .contact-start{padding:23px}.rev-footer-label{margin-bottom:14px!important}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important}}
/* Conservar el encuadre compacto del archivo original de marca. */
.rev-nav .brand{height:48px}.rev-nav .brand img{position:absolute;width:140px;height:140px;left:-32px;top:-48px;max-width:none}
@media(max-width:800px){.rev-nav .brand{height:42px}.rev-nav .brand img{width:120px;height:120px;left:-27px;top:-41px}}
.rev-page .brand-hero{gap:50px}.rev-page .brand-hero h1{font-size:clamp(43px,4.5vw,66px)}.rev-page .brand-hero .page-lead{font-size:22px;line-height:1.45;margin-bottom:22px}.rev-brand-connections{display:grid;grid-template-columns:1fr 1fr;gap:65px;border-top:1px solid #c4cbbb}.rev-brand-connections>div{border-top:3px solid var(--ink);padding-top:27px}.rev-brand-connections h2{font-size:31px}.rev-sector-map>div{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:35px}.rev-sector-map>div span{background:var(--white);padding:22px 10px;text-align:center;font-size:15px}.rev-page .rev-sector-case{padding:40px;background:var(--peach);display:grid;grid-template-columns:1.15fr 1fr;gap:35px 60px}.rev-sector-case dl{margin:0;display:grid;grid-template-columns:1fr;gap:30px}.rev-sector-case dt{font-size:44px;letter-spacing:-1.8px;line-height:1.1;font-weight:650}.rev-sector-case dd{margin:10px 0 0;max-width:350px;font-size:14px;line-height:1.7}.rev-sector-case .rev-sector-source{grid-column:1/-1;font-size:12px;line-height:1.7;border-top:1px solid #dec3a9;padding-top:20px;margin:0;max-width:900px}
@media(max-width:800px){.rev-page .brand-hero{gap:30px}.rev-page .brand-hero h1{font-size:40px}.rev-page .brand-hero .page-lead{font-size:20px}.rev-brand-connections{grid-template-columns:1fr;gap:35px}.rev-brand-connections h2{font-size:29px}.rev-sector-map>div span{font-size:14px;padding:18px 8px}.rev-page .rev-sector-case{padding:27px 23px;grid-template-columns:1fr;gap:30px}.rev-sector-case dt{font-size:40px}.rev-sector-case dd{font-size:13px}.rev-sector-case .rev-sector-source{grid-column:1}}
.rev-contact-hero{display:grid;grid-template-columns:1.35fr 1fr;gap:80px;align-items:center;padding-bottom:60px}.rev-contact-person{text-align:center;background:var(--lav);padding:35px;border-radius:8px}.rev-contact-person img{width:220px;height:220px;object-fit:cover;object-position:center 35%;border-radius:50%;margin-bottom:25px}.rev-contact-person p{font-size:14px}.rev-contact-person p+p{margin-top:-12px}.rev-page .rev-contact-options{display:grid;grid-template-columns:1fr 1fr;gap:75px;padding:40px;background:var(--peach);margin-bottom:65px}.rev-contact-options p{margin-bottom:18px}.rev-contact-options p:last-child{margin-bottom:0}
@media(max-width:800px){.rev-contact-hero{grid-template-columns:1fr;gap:32px;padding-bottom:25px}.rev-contact-person{padding:28px}.rev-contact-person img{width:160px;height:160px;margin-bottom:20px}.rev-page .rev-contact-options{grid-template-columns:1fr;gap:25px;padding:27px 23px;margin-bottom:45px}}
@media(max-width:380px){.rev-nav{gap:8px}.rev-nav .brand{width:58px}.rev-nav>.pill{font-size:10px;padding:10px 9px;min-height:44px}.rev-mobile-menu summary{font-size:11px;gap:4px}.rev-directory-hero h1{font-size:36px}.rev-page .rev-proof dl{grid-template-columns:1fr;gap:24px}}
.rev-directory-heading{display:grid;grid-template-columns:25px 1fr;gap:0 18px;padding:28px;align-self:start;min-width:0}.rev-directory-heading h2{max-width:none;margin-bottom:28px}.rev-directory-sketch{grid-column:2;display:flex;flex-wrap:wrap;gap:8px}.rev-directory-sketch span{font-size:12px;line-height:1.4;padding:9px 12px;background:var(--white);border:1px solid #20292030;border-radius:20px}.rev-directory-row{align-items:center}.rev-directory-row>.rev-directory-heading+div{align-self:center}
@media(max-width:800px){.rev-directory-heading{grid-template-columns:23px 1fr;gap:0 12px;padding:23px}.rev-directory-heading h2{margin-bottom:23px;font-size:28px}.rev-directory-sketch span{font-size:11px;padding:8px 10px}.rev-page .rev-directory-row{gap:25px}.rev-directory-row>div:nth-child(2){padding-left:0}}
/* Los conceptos del índice son etiquetas de lectura, no controles. */
.rev-directory-sketch{gap:8px 0}.rev-directory-sketch span{background:transparent;border:0;border-radius:0;padding:0;line-height:1.7}.rev-directory-sketch span+span:before{content:'/';display:inline-block;padding:0 12px;color:#53614b}

/* Portada: título y contexto en dos columnas, con enlaces agrupados. */
.services-title{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:70px;align-items:center}
.services-title h2{max-width:620px;font-size:clamp(36px,3.7vw,50px);line-height:1.1;letter-spacing:-1.8px}
.services-title p{max-width:440px}
.rev-services-intro-copy .audience-links{margin-top:19px;font-size:14px!important;line-height:1.8}
@media(max-width:800px){.services-title{grid-template-columns:1fr;gap:22px}.services-title h2{font-size:36px;letter-spacing:-1.3px;max-width:520px}.services-title p{margin-top:0}.rev-services-intro-copy .audience-links{margin-top:14px;margin-bottom:0}}

.services-title h2{font-size:clamp(34px,3.2vw,43px);letter-spacing:-1.4px}
@media(max-width:800px){.services-title h2{font-size:34px;letter-spacing:-1.1px}}
@media(max-width:800px){.approach-top h2{font-size:clamp(28px,7.7vw,32px);line-height:1.15;letter-spacing:-1px}}

/* Consentimiento sin ventana modal: opciones equivalentes y sitio utilizable. */
.consent-banner{position:fixed;left:24px;right:24px;bottom:20px;z-index:100;max-width:1120px;margin:auto;background:#fffefa;border:1px solid #9ba790;border-radius:12px;padding:24px 28px;box-shadow:0 8px 35px #20292026;display:grid;grid-template-columns:1fr auto;gap:25px;align-items:center;color:#202920}.consent-banner[hidden],.consent-controls[hidden]{display:none}.consent-title{font-size:21px;font-weight:650;letter-spacing:-.5px;margin:0 0 9px}.consent-description{font-size:14px;line-height:1.65;max-width:700px;margin:0}.consent-description a{text-decoration:underline;text-underline-offset:3px}.consent-status{font-size:12px;line-height:1.5;color:#52604c;margin:10px 0 0}.consent-controls{display:flex;flex-direction:column;gap:10px;min-width:190px}.consent-controls button{font:inherit;font-size:13px;font-weight:600;min-height:44px;padding:12px 18px;border-radius:25px;border:1px solid #202920;background:#fffefa;color:#202920;cursor:pointer}.consent-controls button:hover{background:#e9efdf}.consent-controls button:focus-visible,.cookie-preferences:focus-visible{outline:3px solid #7250cc;outline-offset:4px}.site-footer .cookie-preferences{font:inherit;font-size:13px;color:#dce2d5;background:none;border:0;text-decoration:underline;text-underline-offset:4px;padding:6px 0;cursor:pointer;text-align:left}.site-footer .footer-column .social-label{font-size:12px;color:#bdc7b4;margin:8px 0 0}.privacy-page{max-width:950px;padding-bottom:65px}.privacy-page>h1{max-width:800px}.privacy-page section{padding:30px 0;border-bottom:1px solid #d4d9ca}.privacy-page section:last-child{border-bottom:0}.privacy-page h2{font-size:28px}.privacy-page a{text-decoration:underline;text-underline-offset:4px}.privacy-page li{margin-bottom:10px}.privacy-draft{padding:18px 22px;background:#fff0df;border-left:3px solid #d89f74;margin-bottom:25px;font-size:14px}.privacy-page table{width:100%;border-collapse:collapse;margin:20px 0;font-size:14px;line-height:1.6}.privacy-page th,.privacy-page td{text-align:left;vertical-align:top;padding:12px 8px;border-bottom:1px solid #d4d9ca}.privacy-page th{font-weight:650}.privacy-page .cookie-preferences{border:1px solid #202920;border-radius:25px;padding:12px 18px;background:transparent;font-size:14px}.rev-page .rev-row-lead{max-width:650px}
@media(max-width:800px){.consent-banner{left:12px;right:12px;bottom:12px;padding:20px;grid-template-columns:1fr;gap:17px;max-height:calc(100dvh - 24px);overflow:auto}.consent-title{font-size:20px}.consent-description{font-size:13px}.consent-status{font-size:11px}.consent-controls{flex-direction:row;min-width:0;gap:10px}.consent-controls button{flex:1;padding:11px 10px;font-size:12px}.privacy-page h2{font-size:25px}.privacy-page table{font-size:12px}.privacy-page td,.privacy-page th{padding:10px 5px}}